IP analytics and data visualizations: the art of effective communication
Chris Harrison, Head of IP Analytics and Data Science, UK Intellectual Property Office
Slides
Abstract:
Human beings have too much information to process and we use heuristics to filter information and make decisions quickly; policymakers process evidence and the environment in which they operate in exactly the same way. The world of intellectual property is complex; analysis of IP databases is inherently full of caveats, assumptions and ambiguities. There is a natural disconnect between the two meaning effective communication to support evidence-based decision making is key. In recent years the digital age has given us increasingly beautiful and dynamic visualisations; when these are thrown in to the mix, do these help or hinder the art of effective communication?
Presenter Biography:
A client focused display - exemplified compounds table display linked to citing publications
Maddy Marley, Global Patents, GSK
Slides
Abstract:
Exemplified compounds resulting from a substructure search are key to making filings based on novelty and inventive step. Conversations with our attorney clients revealed that they prefer to see a table of structures with hyperlinks to references, rather than a list of references with the structures beneath them. To provide this structure-led display we have had to rely on internal macros written many years ago, to reorganize the output from Chemical Abstracts, but the macros are not supported by GSK lT and often crash with large volumes of data. Analytical table tools in third party software have not been able to provide a solution either.
We use BizInt Smart Charts for Patents to deliver reports, but it did not have the capability to include hit structures and was reference rather than structure oriented. We have now further collaborated with BizInt to develop a method enabling us to present our structures in an easy to read tabular format hyperlinked to their references. These tables are now used in our search reports for the chemistry attorneys, giving a succinct view of the compounds exemplified within a publication (patent and literature) to facilitate decision making.
Presenter Biography:
I am a Senior Information Scientist in Global Patents. I support the pharma and consumer patent attorneys, providing database searching expertise to support decisions on patent filings, freedom to operate determination, patent litigation/opposition. I take part in external activities to gain insights into the strategic plans of our main vendors, and to seek out new information and software providers for our industry. My skills and expertise lie in the areas of structure and formulation searching, as well as key word searching in areas related to chemistry and pharmacology. I graduated with a degree in Medicinal and Pharmaceutical chemistry and have had over 25 years’ experience in the Information industry. |
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